Voda

Ghana’s Data Penetration Decreases + Vodafone bags over 58,000 Subscribers

According to the current report by National Communications Authority (NCA), Ghana recorded a 1% decline rate at the end of November, 2013, from a collective total subscriber figure of 9,860,019 at the end of October to 9,763581 ending November, 2013. Whereas the overall data penetration rate in the country decreased from 37.9% to 37.4% as at the end of November, 2013.

The Telecom giant, MTN, lost over 20, 000 of its subscribers for mobile market share for November 2013. Whiles Vodafone brought over 58,000 subscribers to its network.

For data subscription, MTN again lost over 130,000 of its subscribers resulting in its subscriber base decreasing from 4,762,030 ending October to 4,624,583 at the end of November 2013. This means that MTN’s share dropped from 48.30 % to 47.37%.

However, Vodafone’s subscriber base increased from 1,298,235 to 1,357,145 representing 13.90% of the total market share as at the end of November 2013.

Airtel’s subscriber base decreased from 1,924,049 to 1,910,479 at the end of November 2013 which represented 19.57% of the total market share; meaning that Airtel lost 13, 000 subscribers. Whiles Tigo lost over 9,000 of its subscribers.

Tigo’s subscriber base decreased from 1,560,570 at the end of October to 1,551,115 as at the end of the month under review, this figure represents 15.89% of the total market share.

On the other hand, GLO’s subscriber base increased from 269,615 to 279,054 which represents 2.86% of the total market share as at the end of November, 2013. Whereas Expresso’s market share declined from 0.46% to 0.42% as at the end of November, 2013.

What might have accounted for the big loss by MTN and others? Share your thoughts with us.

Image source: Biztech/Google



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