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What I Learnt from Kwame Gyan’s Story at BlogCamp14

Alright, so at blogcamp14, Kwame Gyan took the time to explain his ‘Ukraine comments’ on his Facebook wall and how it suddenly became ‘politically motivated’ and twisted by some media houses and individuals. Kwame explained that he posted on his Facebook wall that “he wished we (Ghanaians) had guts like the people of Ukraine”, during a panel discussion about social media at the event which happened at the Kofi Annan ICT, Saturday, April 12, 2014.To him, his comments were personal and should have been clearly separated from his corporate image, as an employee of Airtel Ghana.

My interest is not exactly what he said, but whether what you say as an individual on social media should be separated from your corporate image or not. This thought actually brought some hot argument among some of the participants at BlogCamp14.

In fact, Kwame Gyan, at some point was literally frustrated by one of the participants who refused to agree with him on the basis of distinguishing his personal thoughts from his corporate image. According to the participant, that is not possible in the new media world.

Ms. Dorothy Gordon, Director General at Kofi Annan ICT Center, shared her views on this Issue. According to her, in this social media era, you are responsible for what you say and in fact, if you want to work for a multi-national company, then you have to watch what you say on social media.

So the question is; should one’s personal comments be distinguished from his or corporate image? In the case of Kwame Gyan, some Media houses obviously wanted to make ‘big headlines’. Others too might be politically pushed to hype it to achieve an aim. So to make Kwame Gyan and his comments gain much attention, some newspapers headlined ‘Airtel’s PR…… etc; which he even said was factually incorrect’

Personally, I have learnt that you are responsible for your comments on Social Media. Once your thoughts finally land on social network platforms, it seizes to be yours; people like, comment, and share. Others may copy or take screen shots as evidence, even when you remove it. If you know the consequence of whatever you put on social media, then you should be ready to accept whatever the fallout will be.

If you do not have the power to defend your actions, even if you are right, then you might join the ‘two face’ social media guys who hide behind certain characters to champion their cause. But for now, the discussion still goes on whether we should separate what one says from his or her corporate image.

Photography: Team1000words



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