Celebrating Global Handwashing Day with Lifebuoy on Social Media-Here is how you can help a Child reach 5

Global Hand washing day is tomorrow, October 15 and Unilever’s Lifebuoy is creating a movement through its approach of spreading the beautiful message of the importance of hand washing through blogs and social media platforms including a two dedicated hashtags is awesome!

Lifebuoy’s Global Handwashing Day is thriving on simple message ‘help a child reach 5’. It’s a fact that Handwashing with soap saves lives, hence Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases like diarrhoea and pneumonia one village at a time, by teaching lifesaving handwashing habits.

And this campaign is critical because 1.7 million children do not reach 5 every year, due to pneumonia and diarrhoea – diseases that can both be prevented by handwashing with soap.

Before we talk about the hashtags and a special YouTube video to celebrate this day, let’s learn about the importance of handwashing.

•Handwashing with soap is the single most cost effective intervention to prevent child deaths. It is proven to reduce diarrhoeal disease by up to 45% and pneumonia by 23%, the world’s two biggest killers of children under 5.

•Handwashing with soap is has been cited as one of the most cost-effective interventions to prevent diarrhoeal related deaths and disease.

•Studies by the World Bank have shown a $3.35 investment in handwashing brings the same benefit as an $11 investment in latrine promotion and a $223 investment in household water supply connection. It can also reduce school absenteeism by between 20-50%.

•Handwashing by mothers and birth attendants was associated with a 40-44% reduction in neonatal mortality in a recent study in Nepal.

•Handwashing with soap prevents trachoma and ascaris infections.

•Handwashing with soap is an effective control measure in pandemics such as SARS and Pandemic Flu.

•A review of several studies shows that handwashing in institutions such as primary schools and daycare centers reduce the incidence of diarrhoea by an average of 30 per cent .

•Water alone is not enough. That was again demonstrated by a study in England .Washing with soap reduced the incidence of the presence of any type of faecal bacteria on people’s hands from 44% to 8%, whereas handwashing with only water reduced the incidence to only 23%.

•New studies suggest that handwashing promotion in schools can play a role in reducing absenteeism among primary school children. In China, Colombia and Egypt primary school absenteeism due to diarrhoea or and respiratory infections dropped between 20% and 50% as a result of better hand washing practices.

As I mentioned earlier, Lifebuoy’s Help A Child Reach 5 campaign will be actively discussed online via social media platforms and blogs. Hundreds of thousands of people around the world will be expected to talk about Global Handwashing Day to raise the awareness.

No matter where you are, what you will be doing, your tweets could help make a great difference in the lives of people via these hashtags: #HelpAChildReach5 #LifebuoyGHD.

Join this great movement by tweeting with the hashtags and share messages about the Global Handwashing Day and help more children reach 5. Inspire yourself to get started by watching the Tree of Life video in this post!



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